Populism?

I realised some years back that to get a platform or publicity or just to be heard in any way, not only do you need to do a lot of vulgar self-promotion but you have to say what is popular, easy to understand, positive and not too controversial, or that is only controversial in well-worn tabloid terms.


What is it that rules when
face time, air time, talk time means

promising the people what they want:
gin,
fags,
food,
freebies,
reality TV,
and those fickle twins:
vapid positivity
and the yellow press?